Why Do I Need a Website? Here are 21 Reasons

No Idea
Written by Peter Visser

Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way.

And answering, “Well, that’s what everybody else is going” simply wasn’t good enough.

When I started my first business several years ago, the first thing I thought was “I need to get a website”. Why did I think that? Why do I need a website?

I decided to get with the program and copy Steve Jobs to answer the fundamental questions about why I, a small business owner, actually need a website.

Why Do I Need a Website?

Reason #1 – Online brochure

Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.

Reason #2 – More customers

More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.

Reason #3 – Business value

Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers.

Reason #4 – Influence

By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them.

Reason #5 – Time to show off

You know that great feeling you get when people recognize your work? Well, by having a website you can show off what you do and take pride in your work.

Reason #6 – Helps with business goals

That’s right! When it comes to writing the content for your website you are going to revisit things about your business that you haven’t in years. You will most likely reassess your business goals.

Reason #7 – Low barriers of entry

Ever wanted to start a business? Well, now you can do it with virtual space. In fact, by using some free website providers you don’t have to pay a penny.

Reason #8 – 24 hours per day

Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers.

Reason #9 – Communication with customers

By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.

Reason #10 – Marketing

The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques.

Reason #11 – Customer support

You can greatly reduce the cost of customer support by have a ticketing system, or even just an FAQ on your website. I can think of about 5 companies off the top of my head that streamline your customer service straight from your website.

Reason #12 –

I know there are other ways to do this, but by having a website you can have your own email It is more professional and easier to remember. I know you love your , but it doesn’t really resonate with customers.

Reason #13 – Press releases

I know that sounds a bit far out, but it is true. You can run really cheap press releases online about your business, but to do it you will require a website. In fact, I have had clients who were absolute nobodies get one million views on YouTube because of online press releases.

Reason #14 – Stick it to the man

The best answer to “Why do I need a website?” would be that you can stick it to the man. It is the easiest way to quit your job and earn a living.

Reason #15 – Any topic or hobby will do

Do you love sports? How about ballet, alternative dance, photography, holidays, Kit-Kats, cars, skateboards, science or animals? Well, then you have a business idea just waiting to happen. The internet has room for an unlimited number of niche blogs that can attract traffic and revenue. Just pick something you love and start writing about it.

Reason# 16 – Connect with fellow web masters

On a little side note, if you own a website you get to call yourself a ‘web master’. Pretty cool! But reason #16 for ‘why I need a website’ is that you can easily make new business and personal connections with other website owners. This can lead to extra streams of income for you!

Reason #17 – Gives you a voice

Have you ever been in an argument with someone and said “Well, I have written an article about that on my website, and actually, that isn’t the case.” It feels great! For some reason people don’t want to argue with you if you’ve written about something on your website. It also gives you a place where you can voice your opinion without judgment. If someone leaves you a comment you don’t like you can just drag it over to the spam folder.

Reason #18 – Do business your own way

You don’t need permission from your boss or company lawyer. Ash Ambridge drops the ‘F-Bomb’ all the time because she can, and no else is asking her to stop. Now she has a world class business with thousands of customers.

Reason #19 – Beat the big guys

Have you ever wanted to get into business, but don’t know how to compete with all the big names out there? By creating an incredibly beautiful website with a solid strategy behind it you can smash the big guys to pieces. You have no chance of building bigger skyscrapers, but your website can break down the perceived wall between you and them.

Reason #20 – Instant credibility

Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well structured website you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the realest of all deals (couldn’t resist that phrase).

Reason #21 – Helps you to find a new job

I bet you didn’t see this one coming. I have been harping on about how a website can help your business, but it can help you personally too. Not only can a website host your resume or CV, but by owning and managing your website you have demonstrated tons of hard and soft skills. Having worked in HR once upon a time, I know it is valuable.

So… why do I need a website?

Can you think of a couple of reasons why you shouldn’t? It wouldn’t be a balanced argument if you don’t.

About the author

Peter Visser

Peter has been in the online space since 2008 when he created his first online company. Since then he’s made all of his money online. As well as designing and implementing custom strategies for businesses, he is also an avid fan of any kind of beer.

  • Martise Armstrong

    Loved it! Very informative for me, And you succcessfully made your personality shine through.. You had me laughing all the way through. Thanks, I actually bookmarked this page.

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  • Bridget Jackson

    The best article that I have read in a while for website and marketing. There are tons of companies that see no need for having a home base on the web. Social media are spin offs of your ground zero. We advise our customers that having a website is a absolute must!!

    • Glad you like it Bridget. A lot of small business nowadays have websites without really having an asset though – just glorified brochures :-(.

  • Today, more and more consumers use the internet to search
    for the products or services they need. Your small business will gain
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    go to your competitors that do.

    Peter, Thank you for sharing this articles.

    JV Nair,

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  • Alexis Craig

    Great reasons! A friend shared this article with me and recommended I create a website with the company he uses for his business. I don’t know anything about actually making a website so I used their website template maker and it works great :)) Thanks!

  • Aileen

    Thank you for sharing this! Yes, having a website is required especially if you’re a start-up entrepreneur because it helps you get your name out there without spending too much on marketing. And your website is your own – you own it. You don’t own Facebook or Instagram and you have no control over it.

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  • Ameli Hiysen

    good item.

    online business plays an important role for all type of businesses.just simply cookware can be sold out, if it was good in advertising.some time ago i had no imagine how to led my own business.but I was lucky to find a great specialist team, that brought an unmatched expertise in assessing strategy, formed design, planned for development and implementation procedures.i think they could raise any deal

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  • If one wants to make money online seriously, he/she needs to have their own website because it gives them tons of ‘space’ to experiment their ideas and creativity. Having one’s own website allows him/her flexibility to promote any number of affiliate programs he/she wants, which is the number 1 KEY to succeeding online. However, there are also alternative ways to make money online without having a website of your own. (Check out my article on

    • Mayaprakash Pant


  • Mayaprakash Pant

    Hello there. I read your awesome piece of content. Great work!

    I have recently posted a new article over my blog about “5 reasons to have a website”. So wondering if you are interested in reading my knowledgeable piece of content and add more information to your blog as well.

    Here is the link:

    Hope to see your take on this.


    Mayaprakash Pant

  • Great article, you covered all the Q&A for what I can tell. While I was doing research on why small businesses might need a new website I was really surprised to see that so many small businesses don’t have a website at all. In “6 Reasons Why You Might Need a New Business Website” I added a link to this article. I’d really appriciate to hear your thoughts about my writing, you can check it out here: Thanks!

  • Rezwan Khan

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  • John Zabkowicz

    Hi, Peter. I’m actually looking to write an article with the opposing view point. I Googled the idea because it seems pretty far out there but I think there are cases where a website isn’t necessary. In the past two weeks, I’ve met three very successful business owners that have terrible websites. These sites contribute absolutely nothing in a positive way to their business as far as I can tell. Honestly, they may be doing more harm than good by potentially putting a bad face on their companies.

    If I am able to make a legitimate article out of this I’ll be sure to share.

  • Rohit Gahlot

    Hey Peter, It’s really great to read such an awesome content. I’ve in sales department and I’ve seen many customer who need website, some business owners know about their needs but some of unaware because of lake of IT literacy, they don’t know, there is many ways to reach your customers. I’ve suggested many users to get Website and mobile application for their business. They took my suggestion and now they’re growing in good pace 🙂
    I’d like to recommend an IT company here,where I’m working. It’s The Core Techies Private Limited. I believe if someone is searching for the right candidate will land on your post and will get the right candidate 🙂
    It’s a pleasure to read the content and yes! I’ve subscribed the blog 🙂

  • John Zabkowicz

    As promised from my comment below: Here is my response whether or not your business really needs a website:!Does-your-business-need-a-website/al0aa/572a9ee70cf2c0d03b67adde

    I’d love to hear a response from Peter or anyone else reading this article. Thanks, John