Let’s face it. SEO is no longer the fair-haired child of browsers, customers or online content writers. There are ten undeniable reasons people hate SEO. Take a look at the ten reasons:
- Regimentation of communication
- Tricky use of words to increase ranking
- Demand for specific keyword percentage
- Amateurish, unintelligible word structures
- Keyword overload
- Word police, LSI and Plagiarism
- Lack of uniform style guides
- Sacrificing quality for quantity
- Inability to develop content or writing style
- Not cost-effective
Regimentation of Communication
SEO created a regimented, too-predictable communication. It’s similar to when two children are at odds with each other. One child repeats what the other says over and over. Unfortunately, there’s more at stake for SEO than a mere game of regimented repetition.
Tricky Use of Word to Increase Ranking
It was inevitable concocting unusual words to increase ranking would be a by-product of SEO. Thus, it’s possible ranking can be increased by mere use of deliberately misspelled words or unusual acronyms.
Demand for Specific Keyword Percentage
In order to increase ranking and page views, advertisers and online websites are created based on a specific keyword percentage. The downside of this is that some individuals misunderstand “powerful” keywords increase ranking and page views, when keywords are properly embedded into content.
It’s “where,” in the body of content keywords are embedded, that offers greater advantage. For example, keywords should be included only once in each paragraph of content, either in the beginning sentence or last sentence of the paragraph for greater visibility and searching prowess.
Amateurish, Unintelligible Word Structures
Another most hated SEO issues is amateurish, unintelligible word structures. Placing keywords in content should make sense. Beyond this, SEO should enhance, not destroy, word structures. SEO diminishes the professional look of content when word structures are out of synch with the message contained in content.
There’s an old joke among SEO writers that keyword overload is like an echo that never ends. Obviously, stuffing keywords into content diminishes the purpose of the content and reduces quality. If users searches are based solely on keywords and users find the same keyword overloaded in content, it results in massive loss of readership.
Word police, LSI and Plagiarism
While everyone today is a business person and online ads, promotions, sales and marketing are here to stay, are word police necessary? Trying to cope with SEO demands is difficult.
Dealing with the glut of word police who monitor every word of content is like a life sentence in a maximum security prison. Many of these “middle man businesses” police words written online with the intent to try and “nab” writers for plagiarism, using LSI (Latent Semantic Indexing) as a tool. In most cases, word police find their attempts catch prominently used words and commonly used vernacular is an obstruction SEO content writers hate.
Lack of Uniform Style Guides
Another undeniable reason people hate SEO is lack of a uniform style guide. This issue applies to readers and writers. In journalism, AP (Associated Press) is the style guide of choice. Yet, online browsers don’t always adhere to their own advice for grammar, punctuation and keyword use.
Sacrificing Quality for Quantity
People hate SEO because it visibly sacrifices quality for quantity. When all of the major “Dos” and “Don’ts” are applied, quantity rules and quality suffers.
Inability to Develop Content or Writing Style
Obviously, if both readers and writers must adhere to SEO demands, much of original style in content and writing is lost.
SEO was supposed to increase sales and create higher quality, more cost-effective ads and promotions. Thanks to ever-evolving browser strategies, SEO is no longer as cost-effective as once believed and creates a glut of content that’s largely ignored.