Video… who needs it?
So you have a business, you have a great website, and you have an incredible product. You also have a solid marketing strategy which is driving tons of traffic. So how do you increase revenue? Well, video is the answer! Internet Retailer reports that shopper who viewed a video on Stacks & Stack product pages were 144% more likely to add to cart. Another study also revealed that visitors who watch product videos are 85% more likely to buy an item. As we all know, just adding something to your cart doesn’t mean you are going to buy it.
So as you can guess, this video stuff is extremely important.
In fact I just made a video for my business. You may, or may not, know that I have literally just started my business. My website isn’t finished yet and I haven’t added all the video content I would like to add. However I have finished my first promotional video. Aaaaaaand here it is:
Do you like it? Please give me feedback on it in the comments section below¦ I would be surprised if anyone actually responded to that request, simply because no one is visiting my website yet. After all I haven’t even started marketing it. Anyways, I get sidetracked easily. Time to focus!
There are 3 main types
…of marketing videos you can do.
1. Product Demonstrations
The first type is simply a product demonstration. I don’t really have any personal examples I can direct you towards, but you can just type product demonstration into YouTube and you will find plenty.
Product demonstrations work pretty well, because it provides proof that the product works and you can riddle it with all sorts of clever marketing tactics. However, unless you are going to do a Camtasia recording, they can be pretty expensive. So if you are looking for a low cost means of doing a video keep reading.
2. Infographic Videos
These are awesome! I finished my first Infographic just the other day. It displays some cool facts & figures about SEO. The point of this kind of video is to disseminate information in a fun and creative way which would otherwise be boring. If I was to give you a spreadsheet of the facts about SEO and why it is a good investment, you will probably come and hunt me down. Nobody is going to read that.
Here is an example of an infographic video I did about SEO.
Did you like it? Hopefully It took me about 9 hours to complete!
So how did I do it? The whole thing cost me less than $50. I simply went to Video Hive and found some graphics (see Infographic Elements here) , I added my own voice over and some music. That is it! However, I did use After Effects which has a steep learning curve. You will probably have to hire someone to do this kind of video for you.
So the cost of the video is getting lower, but it is not quite low enough, because the physical time required to do it and technical skills makes it unattainable to the average small business.
3. Promotional Videos
This is where it gets funky. Not really, it simply gets extremely interesting. Obviously you have seen my promotional video. Yet again, that was done in After Effects and took me about 3 hours to complete. Not bad eh? Nope. I went to videohive.net and got a video template. However, there is an even easier and more cost effective way to get a promotional video.
Animoto.com! You can do incredible promotional videos for your website for as little as $3 per video! It also only takes about 20 minutes to complete an entire video. They have incredible motion graphics and music you can add. Have a look at this one I did this 2 years ago before knowing anything about video design. It was just an example and the information in it may not be correct.
So to conclude this lovely discussion we have had about how to create a low cost video for your business, I will say that whatever your budget, you can increase the conversion rate of your website by adding a video. In fact, for about $300 someone will be able to edit your video you get from VideoHive.net. So if you want something with a little bit more jazz go there.