Recently, we wrote an article about why your law firm may not need a website. The truth is, unless you have a website that follows a very specific set of rules, there is no point in spending the money on one. Did you know that when a prospect l ...
Lawyer Review Generation: Do You Need It for Your Law Firm?
In a word, yes. End of article. Just kidding. I know you’re busy, so I’ll cut to the chase. In this brief post I’ll reveal exactly: Which reviews give you the biggest bang for your buck? It isn’t Avvo.com or one of those attorney specific ...
What Lawyers Should Know About SEO In 2021 (Everything Will Change)
Have a look at the picture below. This guy is responsible for a massive wave of change in 2021. A change that will decide the fate of law firms up and down the country. His name is Jeff Dean and he is the head of Google’s AI team. Essential ...
3 Tips for Creating Great Marketing Videos for Your Law Firm & How To Use Them To Run A Relentless Campaign That Makes You The Only Attorney Your Prospects Think About
That’s a pretty bold claim I made in that headline. It’s kind of like this picture here to the left (above). You may recognize it. It is a famous painting of the Loch Ness Monster. It also makes a pretty bold claim. You know the story. There’s ...
2021 Ultimate Guide to PPC for Lawyers Who Want More Clients
“How many?!” said an unnamed attorney. He had a skeptical, yet surprised look on his face. I don’t think he was expecting this answer. I must admit, as I prepared to repeat what I just said, a little smirk came across my face. I love this part. ...
How To Use Google’s New Human AI To Grow Your Law Firm – A Step By Step Guide (Part 4 of 4)
I’ve included links to the other parts in the series below. If you haven’t read them, please do. Read part 1 here. Read part 2 here. Read part 3 here. SAO Client Acquisition Strategy Cheat Sheet: You can’t simply win over Google’s approval ...