I know it isn’t fair. Your website gets hacked, and Google drops you from the rankings.
A double whammy! We all love being kicked whilst on the ground though so I shouldn’t complain. What can we do? Google is just a machine after all and all she sees is a website that has been compromised.
But I’m back now
It look me months to get to the top of Google for a small number of keywords. For those of you who don’t know, web design and SEO marketing are extremely hard to rank for. You are competing with other professionals, and since I have only been at it since November, these guys with 5 years of link building and blogging are tough to beat.
I am still waiting for a couple of other keywords to recover, but they seem to be on their way. I just need to continue with what I was doing before.
How to dig yourself out of a hole
A few days ago I wasn’t even on the map for ‘SEO Marketing Services Online’, and now I am back at no. 1. How did that happen? The answer is: a lot of hard work.
#1 – Blogging and fresh content
If you look back at the previous blog posts I have written you will see that I have released a new article every single day, and sometimes twice a day. This is because I want Google to know that I am alive by creating loads of fresh new content on a regular basis.
#2 – Fix all of my broken links
Google hates broken links, so I used this tool (http://www.brokenlinkcheck.com/) to find all of the links that were broken on my site. Once I had a list, I used a 301 redirect to make sure they go to the relevant pages on my site. I actually found out that I had duplicate content on a backup version of my website from the hacking. So I removed that as well.
#3 – Improve my Panda score
Despite what my urges are telling me I am not going to make a bad joke about a Panda doing a slam dunk in the NBA. Instead I am going to talk about Google’s new Panda score. This should really be a blog post in itself, because the topic is so big, but I think I should briefly mention it.
I added ‘relevant content’ to the sidebar of my blog. Google loves to see dynamic content on your website and having relevant posts displayed is one small way to achieve that. I also made sure that the majority of my pages have more than 200 words written on them. I am still thinking of a way to achieve this without damaging my home page conversion and simplicity. However, writing all these blog posts goes a long way to achieving that goal. The next thing I need to do is look for any broken coding within my website. This will bump me up just a little bit further.
So there you have it. I am at the top of Google again for a small number of keywords and this is what I did to try and salvage my site from the wreck it was left it, in Google’s eyes of course.