Priceless Business Advice

Cold Calling Experiment – The Big One

cold call
Written by Peter Visser

I haven’t written a blog post in a while, because I have been busy with a whole load of stuff. Amongst them is the setting up of my cold calling experiment. And it is a big one.

A while back I wrote a blog post titled ‘Is Cold Calling Worth It?’. The basic answer is, yes, but it is horrible and tedious. So I have decided to take the horrible and the boring aspects out of it entirely.

You see – my business has been growing nicely and I have had to take on a bit more help. However, in doing this I find myself with some spare capacity. So instead of embarking on an all out internet PPC binge (geek talk), I decided to do something a little different.

I hired a cold calling company

So what the shizzle man? You probably didn’t think ‘shizzle’ per se, but you get the point. If I am so good at online marketing, then why do I need a cold calling company?

Well, the answer is simple. I wanted to see if it has a positive ROI. If it does, then why wouldn’t I invest in it? If I can get more business by not really doing anything apart from outlay some cash I would be an idiot to turn that down.

Also, the guys I hired seem to be top notch. I won’t reveal who they are just yet, not until I see some positive results anyhow, but I have a feeling this is going to be a good one.

So what is the structure?

This company is going to call 800+ businesses in my local area and offer them a free website consultation. They schedule the appointments, they send the brochure, and I just turn up and pitch to them.

They usually get 3-4 face to face meetings per week. All I need to do is close one of them per month and I have broken even.

I will update you guys on how it is going. If it works, I will hire these guys permanently.

About the author

Peter Visser

Peter has been in the online space since 2008 when he created his first online company. Since then he’s made all of his money online. As well as designing and implementing custom strategies for businesses, he is also an avid fan of any kind of beer.