WordPress, an open-source, website-building tool, offers free digital bricks and mortar to build your site and manage online content. More than 16.7 percent of the top one million websites take advantage of this free template system that uses convenient plug-in architecture.
I don’t recommend trying to navigate the cutthroat world of online marketing without a solid team in your corner to advise you on SEO methods, website design and content-management issues. Fortunately, WordPress helps new marketers meet the challenges of creating websites for small businesses or building blogging platforms for social sharing or expressing certain opinions.
Open Source Means Free with Qualifications
You could build a static website for free and hope for business, but I recommend you buy a lottery ticket or invest money on a hot tip at the racetrackâ€”you have about the same odds of making a lot of money. Open-source programs offer free downloads, but you need to use plug-ins, hosting services and SEO techniques to attract viewers through on-site and off-site search engine optimization.
WordPress offers many advantages for creating websites for small businesses, and the free software incorporates advances suggested by talented programmers and engineers throughout the world.
- The clear dashboard design of WordPress offers intuitive controls that beginners can operate easily.
- WordPress includes content tools that give you the ability to perform system administrator tasks.
- You get access to editing tools, drag-and-drop media up-loaders and lots of ways to customize your content.
- The software allows people to create new Web pages and blog posts using Web browsers and standard word-processing techniques without needing to understand HTML or other coding systems.
WordPress software includes theme templates, which come in CSS Web-page layouts. If you can’t find exactly what you want among the free templates, the website themeforest.net offers some cool choices. You can find site templates and themes for as little as $1, which I think is pretty cool. The site also offers tutorials on design issues and learning to apply system administrator tools to control how your website gets used by authorized staff and online viewers.
You need a server to download WordPress software, but WordPress.com offers free hosting service. This service proves adequate for simple social blogging, but you get better control from an independent server or commercial hosting service, which helps to market products or reach larger audiences. You can’t display Google ads on WordPress-hosted websites, and your linking choices are limited.
Regardless of your choice of host, remember that your site design and content need to achieve certain goals.
- You need to let viewers know who you are, what you do and what products you offer on the landing page.
- Make your contact information easy to find from any part of your website.
- Clear site navigation makes it easier for viewers to find content.
- I recommend using drop-down menus on every page to make navigation simple for viewers.
- Quality content and useful links help to keep people returning to your site and persuades them to stay longer.
- I encourage all designers to write short paragraphs, use bullet lists and section headings and choose simple, complementary colors.
Value of Outsourcing
New marketers face learning curves when creating websites for small businesses, and knowing everything about SEO techniques, blogging, content management and design proves astonishingly complex for beginners. Fortunately, you can outsource the services you need to create stronger websites.
Freelancer.com, the world’s largest outsourcing market, puts entrepreneurs in contact with freelance designers, content writers and programmers, and you can hire professional help for as little as $30. You only pay for the work after you approve it. Creating websites for small businesses becomes remarkably easy when you outsource only those services you actually need.