This is going to be a short blog post about how I created the following video infographic.
Infographics have been taking over the internet and the market is becoming somewhat saturated. Since video increases engagement and the perceived value from your website, I thought it would be a good idea to create an infographic explaining why SEO is a good investment.
I gathered information on SEO. I went to Google and I searched for SEO Statistics, SEO vs PPC etc. This only took be about an hour.
Once I had a predefined number of statistics I had to design the graphics within the video. This is the most daunting task of all but, as always, I have a shortcut. Head over to videohive.net and search for infographics. I just bought a template with lots of different charts and graphs.
Record your voice over. You can find some incredibly cheap, yet professional, voiceovers on fiverr.com. I just used my own voice. A good headset to use is the Platronics one which is recommended on Andy Jenkins website.
Put the graphics in sequence with your VO within After Effects. If you don’t have AE, then simply got to Freelancer.com and hire someone for $300 to do it for you. Give them all the files and instructions they need.
Presto! You have an awesome infographic video.