I’ve included links to the other parts in the series below. If you haven’t read them, please do.
SAO Client Acquisition Strategy Cheat Sheet:
You can’t simply win over Google’s approval by chance.
You can’t accidentally hit all six of the human influencers.
This has to be a deliberate and consistent effort on your part. The law firms that deploy a strategy that covers all six laws of influence will find themselves taking in the largest share of client’s year-in-year-out.
And they will do it with an ever-decreasing client acquisition cost.
You have to decide whether you will fall behind the times, or if you’ll embrace the new ‘human AI’. Unfortunately, fancy computers will start deciding which law firms muddle along and which ones thrive.
Just in case you prefer thriving, here is a quick cheat sheet for your reference.
If you would like Big Mouth Marketing to execute a full SAO strategy so that you can increase your traffic, appointments, and the number of high paying clients, please book an appointment here.
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