This is a question always asked in the SEO marketing world. Should you blast your websites with tons of backlinks over a long period of time, or should you do it at a more chilled out pace?
Will it really annoy you if I told you the answer is both? Of course it will, but it is true. In some instances you should be ‘Grand Prix’ and other instances you should be ‘Plowing Tractor’.
Slow & Steady Link Building
I would say that 99% of websites should adopt a slow and steady link building strategy for several reasons.
#1 – It is cheaper
Link building takes time and effort. That costs money. The more links you want pointing to your websites the more time and effort you are going to have to pay for.
#2 – Google finds it suspicious
If your website hasn’t done any SEO marketing before, then it is safe to assume that there has been very little link building going on. If, all of the sudden, you have 2,000 links per month popping up everywhere, then Google is going to slap you.
#3 – Content is more important than link building
Use the money you save on link building and focus on creating more content for your website. Google puts a very big emphasis on consistent and unique pieces of content. You have to bear in mind that SEO is a long man’s game. The reason most companies fail when it comes to SEO marketing, even though they are doing it right, is due to giving up. The don’t recognize that the RIO is going to be huge.
Hard & Fast Link Building: Where & When?
So when do you start ratcheting up your link building? If slow and steady is so good, and so affordable, then why ratchet up at all? These are all very good questions. Of course you can just stick to slow and steady for the rest of your life and Google will love you. However, the more content you create, the more pages you have, the more diluted your link building becomes. Google LOVES deep linking, this means that you have to build links to all your blog posts (content). Not as many links as you would to an optimized SEO page, but still enough to get noticed. Let’s say you are building 200 links per month and you do one blog post per week. After a year, you are going to have 50 extra pages. Now you are building less than 2 links per page per month. Before you might have been building 10 or 20.
My Link Building Strategy
Month 1 – Build links slowly and steadily with 4 blog posts per month to add continuously fresh content.
Month 5 – Build 50% more links and add 6 blog posts per month to your website.
Month 12 – Build double the number of links you started off with in month 1 and do 10 blog posts per month. Google (and Bing) will sit up and notice. Their algorithms are extremely sophisticated. They will see a website that started off slowly, because it was new. Then they will notice it is getting a bit more popular, and it has fresh content every week. At month 12 they will consider you a big player with lots of new quality content and the links to accompany them. Your competitors will all be very jealous.