Get more leads
Google Local Service Ads for Lawyers and Attorneys
Rank right at the top in local search
Become a recognizable brand
Convert visitors into prospects
Repeatable systems for growth
Get a five-star reputation online
A unique law firm focused approach to Google PPC advertising
Advertising for law firms is completely different from advertising for traditional businesses. While a traditional business focuses on selling to people’s desires, attorneys need to focus on solving people’s problems.
By using a unique ‘problem first’ approach to advertising, that is specifically tailored for the attorney market, we’ve been able to get far superior results.
Many attorneys have hired us as their PPC agency. Schedule a call today and we’ll give you a detailed breakdown of exactly what we’ll do for your law firm for free.
Read the in-depth PDF report on how we do this.
Google LSA (Local Service Ads) are Google’s newest addition to the Search Engine Results Page (SERP). It uses the exact same mechanism that Google Ads use, but at a lower cost: it’s Google’s answer to making ads more affordable.
There is, of course, a trade off since there is less control over the minutiae of the ad placement. One great benefit, however, is you only pay for a Google LSA call if the client calls you looking for help with the practice areas you select. If the call isn’t valid, you don’t pay for it.
The placement of Google LSA is also a huge benefit, taking up the most prominent position at the top of the page on both desktop and mobile devices. Take a look below to see an example shot from one of our clients:
The best way that Google LSA can help lawyers is by only serving ads to people in the specific geo locations and practice areas you designate. That not only saves you ad dollars but it also saves your staff valuable time on lead follow up. Instead of wasting their time on leads that don’t go anywhere, they can spend their time focusing on your current clients.
Even better, you only pay when a client calls you through Google LSA. You pay only when a customer calls you to ask for your help in the services you select to promote.
Google offers a special service through LSAs that makes them even more valuable: Google Badges. Through a local service ad program, your business becomes “Google Guaranteed” – a badge that will appear next to your ad on the internet. Your Google Reviews will also be showcased with your star rating you’ve achieved.
People trust Google, and when Google gives their stamp of approval to you and your law firm, it gives you extra credibility and gives your potential clients more confidence to do business with you.
You know that internet marketing can get very expensive for lawyers. There are so many out there who are vying for the same clients and willing to spend a lot to catch the eyes of potential customers. That’s why local service ads are so valuable for your law firm. They’re targeted, they’re trusted, and you only pay if the ad viewer contacts you.
Of course, it’s essential that you have a good team in your office who can talk to the incoming clients to seal the deal – that part can’t be overlooked – but it’s Google LSA that is going to cause the clients to call in the first place.
That’s a fair question to ask. Afterall, I’ve made Google LSA sound like the second coming. Yet let me be blunt, NO. In fact, while I shared the benefits of Google LSA like a sales pitch from the Google Local Service Ads team, you need to know the limitations and requirements before moving forward.
You see, I’ve been marketing online since the late 90’s. Yes, I am oaf yet I’m wise. And if you’ve ever said, “if only I knew then, what I know now”, have a free-no strings attached, conversation with one of our law Firm Growth Coaches now.
Having both Google PPC and Google LSA, like our client Scott Brown above, is similar to the synergistic effect that happens when you employ both Google PPC and SEO on the same page. If you have more than one listing on the first page, they work in tandem to increase your real estate and push out your competition. Incorporating multiple strategies will be a more successful route to take with your digital marketing strategy. Just like any investment, the key is to diversify.
At Big Mouth Marketing, we recognize the amount of work and effort that you put into every problem you face. Becoming a lawyer isn’t easy and making it as a successful law firm makes passing the bar look like a cake walk.
Like with most things, there’s an easy way and a hard way. If you want to fast-track things and make it easy, connect with one of our Legal Practice Growth Coaches. Let our experience of helping over 500 law firms work for you. There is no reason to reinvent the wheel.
This is one of our best long term strategies for local market domination. We’ll help you to climb to the top of Google in local searches, mobile, and maps, with tried and tested SEO for attorneys . We use a specific strategy that focuses on Google’s new ‘human AI’ to pull your law firm to the top.
Google’s algorithms are becoming more and more sophisticated. Some of it is indistinguishable from human actions. This law firm focused strategy has yielded some mind blowing results.
This is by far the best SEO strategy for law firms. Download the PDF to see a detailed breakdown. We’ve also thrown in plenty of case studies.
Read the in-depth PDF report on how we do this.
In a nutshell, we will create 19 high quality videos about your law firm. We will fly out to your office and create a story around you, your clients, and the kinds of results you are getting for them.
The finished product is 19 videos that can be used to position you as the authority. Everything from 6 second ads to 1 minute interviews will be put on Facebook and thousands of other websites that your prospects visit. This video marketing service is a relentless campaign that cements you as the authority in your space.
Read the in-depth PDF report on how we do this.
Did you know that when a prospect lands on your website, they ask a specific series of questions, in a specific order? If you were to give the correct answer to each one of those questions, in the correct order, you’d get an appointment.
We’ll design a mouth wateringly beautiful website that’ll turn your visitors into prospects who can’t wait to hire you. Your stunning new website purposefully builds you as the authority, makes your visitors trust you, and then guides them to becoming a client.
Download the PDF for a detailed breakdown of exactly how we achieve this.
Read the in-depth PDF report on how we do this.
Imagine turning your time-consuming law firm into an asset that makes money without you even being there. Crush your costs, increase your income, and get rid of all the headaches that come from running a business by systemizing everything.
The most successful law firms in the country are those who run their law firms like a business. We’ll help you set up and run all the processes you need to take control of how fast & how much your law firm grows. If you’re ready to rid yourself of the uncertainty of running your law firm, for you and your staff, then this service is for you.
Read the in-depth PDF report on how we do this.
Get a 5-star reputation that works day and night to bring you new clients
Your potential client has a choice. They either hire you or they hire your competitor. Imagine you had the power to take that choice away. Imagine being the only logical choice for anyone who compares you to your competition.
That’s exactly what we do when we build you a 5-star reputation online. When a prospect searches for an attorney, they’ll come across dozens and dozens of reviews about you. This service works astonishingly well when combined with our Google PPC campaigns. So much so, that we throw this service in for free if you hire us as your PPC agency.
When it comes to running a highly profitable law firm marketing campaign, this is our secret weapon.
Read the in-depth PDF report on how we do this.
There’s no need to rush your decision. We will give you a customized law firm marketing growth plan for free. Either you love our plan and hire us, or we part as friends.
Still not convinced? Click here for even more proof
Not convinced? Click here for proof
Taking advantage of internet-based marketing tools is essential to take your law firm to the next level. Hiring an agency that provides digital marketing services for lawyers is essential for your success.
Digital marketing for attorneys is quite different. One reason is, every practice has specific requirements. An agency that does niche marketing for lawyers and has a sound marketing system with a proven formula can address these needs effectively.
Reaching your target audience is exactly why you want to advertise your practice. It can be time-consuming, but since the world has gone digital, there are a lot of opportunities to establish your firm’s presence online.
Being searchable online is now a must. With the right SEO attorney marketing system that generates leads and increases retention rates, you won’t have to worry where your next clients will come from.
What’s more, you can focus on your practice, have an opportunity to enjoy the lifestyle that you want, and realize your vision. You can also stand out from competitors with a customized and results-oriented action plan for your firm.
Increasing your visibility online is guaranteed with a synergy of strategies and value you give to clients. The following are some digital services you can include in your comprehensive marketing plan.
Google PPC Advertising is a valuable pay-per-click marketing because Google is the most popular search engine. Your campaign has the best chance to be successful if you use relevant keywords, a quality landing page, and creative ad copies.
Google Local Service Ads are a more affordable part of the Search Engine Results Page. You only pay when a customer reaches out to you directly and successfully through your ad.
Reputation Builder is an approach that generates reviews. With glowing reviews and a great reputation online, you’ll convince new clients to get your firm’s services. It’ll work well when combined with Google PPC.
Tracking the results and reviewing your marketing plan are imperative to ensure you reach your prospective clients and for them to get familiar with your firm. If a campaign doesn’t work, it must be adjusted for optimization.
It’s also essential for you to connect with your audience well. Lawyers have to provide valuable information to make their future clients trust the attorney they found online. Big Mouth Marketing can help you with that using creative strategies.
Big Mouth Marketing is a full-service digital marketing agency that focuses on criminal, family, immigration, and personal injury practice. Our goal is to grow law firms in the United States.
In addition to the services mentioned above, we also offer Law Firm SEO, Ubiquity Video Campaigns, Website Design, and Law Firm Growth Consulting. We have tools on our page that you can download for free as well.
Call us to make an appointment. We’ll explain to you our services thoroughly. Many of our clients say that we take care of them well and treat them like family. It’s our aim that you experience the same as we work together.