Even if you hate working on your website…
Or home builder,
Or… anyone who has a website and wants to triple the amount of income they generate from it WITHOUT increasing traffic.
It all hinges on 3 simple steps. And they really are incredibly simple.
When I created my first ever website back in 2007 I had no idea what I was doing. That put me in the same boat as most other small business owners.
I had a website and it was like the Godfather III – lots of hype, but no sales.
I drove mountains of traffic to it, but nothing happened.
Fast forward about 2 years and I was generating leads and closing sales like gangbusters.
All because I used a simple 3 step formula and ignored all the ‘experts’ out there who wanted a complicated labyrinth of ‘mini transactions’ and email communications.
And it really works.
Check out this little screenshot of a yelp review I got after flipping the switch on a client’s website:
For another business I flipped the switch and the number of inquiries shot up from 1 per day to 7 per day.
I have more details on that in this free report.
Step #1: 2-second credibility and giving what they want.
As soon as someone lands on your website you need to create instant credibility. Or more accurately, you need to seem credible within 2 seconds, otherwise you have lost their business.
I know – these internet folk have very short attention spans.
Basically, when you land on a website you judge that business by the way it looks, how it presents itself, and 23 other things.
For example: if your website is not full width, then it has to have a very specific design. Otherwise it loses credibility.
Here’s another one. If you don’t use the right amount of white space on your website, then it also loses credibility.
Isn’t that crazy? Something that simple causes someone to leave for your competitor. It is a tough world.
Just being credible by itself will improve your website’s performance, but it isn’t a service winner. Unfortunately it is a service qualifier.
i.e. someone will decide NOT to do business with you, because your website doesn’t induce credibility. However, if you have a credible website it means that they will consider you –and that’s it.
It doesn’t mean floods of inquiries coming through the door.
That’s why, once you hit them with credibility, you have to hit them with something they want to see right away.
Here’s what I mean.
Pretend you are a consumer and you want to find a dentist. Lo and behold you come across two dental websites.
The first website says:
“Dr. Dentist has been in business for 14 years and he believes in patient care. You won’t find a better dentist anywhere.”
The second website says:
“I want you to have teeth like this. Click here to see before and after pictures.”
Which one do you think will win?
Although the first one has a cute story it loses out big time. In fact, the second website is going to generate 7 times the number of inquiries.
Because it talks about the visitor. No one cares about you or your business. People only care about themselves until they become your customer – and even then its touch and go.
Stop talking about yourself and start talking about your visitors and what you can do for them.
Someone who is looking for a dentist is going to want to find out what you can do for them.
And that doesn’t mean telling them they can get dermal fillers.
That means showing them horrible teeth that you turned into gorgeous teeth.
The same goes for every single business under the sun. Find out what your visitors want to see, and then give it to them on a silver platter.
If you are a homebuilder, people want to see how good the homes are you build. And I have a pretty good example of that in this report.
Right, so that’s the first step, what are the other two?
They are actually in this PDF document which you can download for free. You don’t need to put in your email address or anything like that.
Just click on this link and read it.
Simple as that.
I have a couple of case studies in there with real results about what happened after we ‘flipped the switch’ and redesigned the client’s website.
So what do you think? Is your website up to the task?