Email Marketing

Small Business Tip of the day: Email marketing

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Written by Peter Visser

This is my very first ‘tip of the day’ blog post. I decided that giving advice in short little blog posts will be a great way to digest some of these big ticket items small businesses may not understand.

Did you know that you can have a free email marketing account with MailChimp?

Why would you care?

Well, small business owners always love saving money! But more importantly, starting an email list can have several advantages.

Yes please, I want some more

By keeping your previous customers up to date with what’s happening with your business, you will constantly remind them of you. This will help a lot with repeat business, but since no one likes a ‘sales letter’ you need to do it in the right way.

Content, content, content

What does that mean? Well basically, it means that you should email valuable information to your email list. i.e. a blog post you wrote for the sole purpose of helping them. This will remind them that you are incredible and the chances of them buying from you again, or recommending you to friends has just shot up.

Read this article on how to come up with amazing content for your blog: Blogging Like A Boss.

Google will reward you

That’s right. By having a loyal email following on your blog, you will get more ‘Likes’ and ‘Shares’ and governor Google will take notice. It also acts as proof that people like what you have to say.

There you go – your tip of day has been served. Let me know if you have any questions.

About the author

Peter Visser

Peter has been in the online space since 2008 when he created his first online company. Since then he’s made all of his money online. As well as designing and implementing custom strategies for businesses, he is also an avid fan of any kind of beer.

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  • Reuben

    Great post. Mailchimp is good – at first. When I grew my subscriber list there were some restrictions like the number of mails that I can send etc. It’s good to know about other tools too. I switched to GetResponse, which is actually cheaper than Mailchimp at some point.