Reputation Sales

The 28 Most Unbelievably Flawless Methods to Find Lucrative Clients, Land Them and Keep Them (Part 2)

Guerilla Marketing ideas for the Bootstrapping business
Written by Josh Rueff

So where do your lucrative clients hang out?

And how do you land them once you’ve found them?

Let’s start by finding your ideal clients.

Where are the Lucrative Clients?

persuasion (2)

If you’ve spent any time in the dung heaps of the client world, like oDesk or Elance, you’re probably already burnt out and pissed at the world for allowing such a mess of low-paying, insignificant job boards to exist.

I won’t disagree with that completely, but keep in mind that this is a great place for new freelancers to start. It’s real experience they can put on their resumes and portfolios. Early on, that experience is worth a lot more than what most people can pay there.

Once you’re past that point though, it’s time to move on.

Here’s some of the best places to find fair and fat-budgeted clients:

The Top 10

The Top 10-20


I know there’s many others; if you know of a better place to find great clients, let us know!

How Do I Convince Them to Hire Me Once I Find Them?

persuasion (1)

Up to this point, your work has been preparation.

You know what you want from a client.

You know what they want from you.

You know where to find them.

Now it’s time to demonstrate; prove your worth, and land the big ones.

I call it credibility bait.

If you provide a service to your clients, prove to them that you’re the expert in the field. Not an expert — you’re the best, the one and only. You’re the Neo, Mansa Musa and Jesus Christ of your industry, and you have PROOF.

Think about it hard.

What’s the best way to prove your ability?

It starts with your static proof:

Your Online Portfolio

Your Resume

Your Print Portfolio

Your Blog

Your Online Magazine

PR Articles About You and Your Service/Products

Your Books

Your eBooks

The Things People Say About You and Your Business When You’re Not Around (Word of Mouth)

Your Business Pitches and Presentations

Your Social Media Presence

The Reviews People Leave About Your Product or Service

Case Studies


It ends with your pitch.

Focus on bringing them value, and leave out your needs. Can you imagine reading a pitch from someone who wants to work for you that starts with:

Dear Hiring Professional,

I only have three rules. First, I don’t do micromanagement. That’s a deal breaker. Second, no contract, no service. Last but not least, I WILL charge for conversations exceeding 30 minutes. My time is precious.

Each of these things is actually very reasonable, but if I can guarantee anything, it’s that this snot-nosed little brat isn’t getting paid by me.

Because even though I need a good hire,  I need someone who’s focused on my needs. That’s what I’m paying for right?

That’s the first and biggest “don’t” — don’t focus on you. Focus on showing how your client will benefit from you, over everyone else.

Here’s the rest of them:

Pitching do’s and don’ts:

 DO: Focus on value first, money later.

 DON’T: Forget to ask for the sale (call to action).

DO: Create your own, personal USP (Unique Selling Proposition) that’ll set you above the competition.

 DON’T: Use those cheesy freelance pitch templates that everyone and their mother’s freelancing dog is using.

DO: Be yourself, but leave the dirty jokes and aspergers at home.

 DON’T: Brag like an arrogant ass. Exuding confidence is great, and they need to know what you’re capable of — just don’t overdo it.

DO: Edit your 9 page proposal into a blistering speck of a 1-page pitch (or less if you can). If you’re Jane Austin’s wordy reincarnation (like myself), do yourself a favor and jump off a cliff. You’ll have better luck if you incarnate back to the 1800’s again. Trust me — it’s either that, or learn to edit.

 DON’T: Leave out your masterpieces. Even if they don’t ask for them, it never hurts to leave a link or two in the PS section (which usually gets read first believe it or not).

DO: Establish an early relationship with your future client before you pitch, whenever possible. You’ll have a massive advantage if you’re the only one who met them face to face and made an impressive first impression.

Here’s my 4-step pitch formula:

Part 1- The LedeOne or two sentences



Did I leave anything out? Let me know in the comments!




Feature Image Source

The Oatmeal’s client from hell comic

Wants and needs photo source

Fishing for lucrative clients image source

About the author

Josh Rueff

Josh Rueff is a digital marketer, copywriter, minimalist nomad, fisherman, literary nonsense poet, Marine Corps vet, lover of every form of chocolate, and keeper of very large dogs. He believes that specialization is for monkeys and insects. He's recently published a book called Rock Paper Root, and has two other pieces in the works: Minimalist Living in Ancient and Modern Culture, and a children's poetry collection in the writing genre of literary nonsense, Periwinkle Yetis and the Yvinosiop.

  • Although this article is great and provides some very useful tips, I can’t completely agree with the first part about Elance and Odesk. I think it’s not completely true that you can’t find lucrative clients there. It’s just that their client market is so wide and big and it makes it HARDER to find them, but certainly not impossible.

    • Josh Rueff

      Thanks Genuine!

      You might be right, I’ll need to rerun some tests on those markets — it’s been a long time since I pitched there!

      I think it might depend on your definition of lucrative too.

      What rates are you (or people you know) earning from the clients on oDesk and Elance?