Blogging SEO

Use The Google Shock: How To Shake Google Into Noticing Your Business

Written by Peter Visser

There I was with my beautiful website. I was getting 4 leads per week and my income was skyrocketing. After all, every client was worth about $3,000 and I was living the high life.

Then suddenly: BOOM!

Google blows up my rankings and my website falls down 20-30 spots below the first page. My sales dropped from $15k down to just $3k.

I was barely getting any traffic. I had to start calling existing customers to get more business from them, or I wouldn’t have made all my bills.

Fast forward 34 days, and my website was back on top. In fact, I started dominating Google. Over 60 pages on my website starting ranking for all sorts of keywords. I was even featured at the top for 4 of the most sought after keywords in my industry.

Other businesses were paying $20 per click, and I was getting dozens of those clicks per day for free. I was effectively bypassing over $500 per day in ad spend.

After Google slapped the hell out of me I made a BIG comeback. I slapped Google back.

Have a look at this screen shot and see what happened to my traffic over that time period:



And after April it continued to rise. Month after month.


I know what you are thinking… “That’s 2013, who cares?”

And that is a fair statement. Things on the internet change every single week. Showing something from more than a year ago doesn’t prove anything. And I have to confess, I don’t have that website anymore. My web design business was absorbed by Big Mouth Marketing.

But, I thought I would run a little test.

Starting in June 2014 I performed the same strategy as I did back in April 2013. Actually, it was exactly the same. The same content, the same schedule, the same person. The only thing that was different was the website.

Let’s have a look at what happened to our traffic:


It was insane. During this period we got 20 new customers. That might not sound like much, but in our industry that’s over $200,000 of revenue over a 6 month period. All I did was spend 30 minutes per day implementing this stupidly simple strategy.

And the best part is… this strategy will ALWAYS be loved by Google and I will prove it. It has been working since 2004 and it will never stop.

Do this one thing and Google will send you all the traffic your industry can throw at you.

I just want to be super clear about something: This is NOT SEO. It has nothing to do with optimizing keywords, or building links. People who try and manipulate Google will eventually lose.

This has to do with building connections to Google, and Bing for that matter.

Think of Google as a tap. It is a tap with a never-ending flow of water (a.k.a. traffic).

Think of your website as a funnel. It catches the water from the Google tap and filters it through. The water coming out the other end of the funnel will be your inquiries, leads, sales, or whatever.

Each page on your website is a tiny little funnel. The more funnels (pages) you have, the more water you can capture. The more water you capture, the more customers you get.

That’s why big news websites and blogs get so much traffic. They have tens of thousands of pages. But you don’t need millions of visitors like they do. You just need a few thousand. Which means you only need a hundred pages or so on your website.

And that’s what I did to my websites. I added tons of new funnels to catch the water in the form of articles. Each and every article, including the one you are reading now, acts like a tiny little funnel capturing customers.

Before you click off this article thinking, “I don’t want to write articles”.


I am going to show you how you can do this without lifting a finger.

Because I know that you don’t have the time nor the patience to figure all this out.

The reason why this works is simple. Google serves content to people. And that’s it. Effectively, Google search engine does NOTHING else. People search for information and Google gives it to them.

So by plastering your website with relevant, high quality, fresh, and unique content, 4-10 times per week, you will be noticed.

Google will start to rank your website for incredible difficult keywords. Just have a look at this little chart:


This study looked at over 7,000 businesses and the relationship between the number of articles and the number of leads that business got.

Notice I said leads. Not traffic. Traffic is useless if it doesn’t give you more business.

But it isn’t just the number of blog posts you have on your website, it is also the frequency with which you post them.


Businesses who write more than 15 blog posts per month get 12 times the amount of traffic than those who don’t blog at all.

And it is all because Google LOVES content. And she always will.

We have actually found that by adding 17 unique articles per month to your website, you’d be dominating your competition.

The sad fact is that very few local business actually blog at all. But this opens up an opportunity for you. An opportunity to sail past your competition.

Just imagine having 100 articles spitting out a constant stream of inbound leads and your competition is scratching their heads, wishing they were able to do the same.

So how do you implement this strategy?

It is actually pretty simple. Just follow these steps and you are golden.

  1. Hire a blogger. A good place to go might be
  2. Post an opening and start screening candidates. You might want to hire 4-5 in order to keep up the continuous stream of content.
  3. Work with your new bloggers to come up with 50-150 titles suited to your industry.
  4. Assign a manager to oversee and authorize their work.
  5. Post the articles 4 times per week (17 per month).
  6. Find images – for that you may need a subscription to Big Stock or Fotolia.
  7. Rinse and repeat.

Just a quick note. Some of your guest bloggers are going to quit after a while so you need to continue recruiting.


I can take care of all of this for you and you don’t have to lift a finger. Simply click here to get in contact with us.

About the author

Peter Visser

Peter has been in the online space since 2008 when he created his first online company. Since then he’s made all of his money online. As well as designing and implementing custom strategies for businesses, he is also an avid fan of any kind of beer.

  • Kevin

    Really great article!

  • Eduardo

    Love the formatting and the way the article was talked through. Great job author.

    • Wow this is the first time I have been complimented on my formatting. Thanks Eduardo!

  • yorkdork28

    Thank you for this article. This is a great tutorial of how small websites can get more trafficking. I will definitely use this for my own website!

    • The only trick thing is to get the content. You can easily outsource it though.

  • Amantha Strawn

    Since I am planning on opening a small business with my son towards the end of this year. I think that I am going to need your services and look forward to finding out more about it in the near future,

    • Thanks Amantha. I look forward to hearing from you in a few months time. It might be good for us to get together before then to discuss your options.

  • George Keating

    I like the analogy of google being the tap and your website is the funnel. It’s so true. Do you have any suggestions for sites that have good bloggers for hire?

    • Hi George. Yes I do have a couple of suggestions. I would start by posting a job on, and if that doesn’t work I would tap into’s huge database of freelancers.

  • Macy vg

    I love your thought process! Very interesting article, I never would have thought of Google in that way. I have several “blogging” buddies and will definitely share the info!

  • Jennifer Hackett

    This is a highly informative article. Great read!

  • Christine Wenger

    You really give some great advice for how to draw more traffic to your website. I love your suggestion of adding as many pages as possible to your site and your idea of continually adding new blog posts. Your ideas certainly are fresh and original.

    • Thanks Christine! Don’t forget that the ‘lots of pages’ need to be quality pages – stuff that your potential customers actually can consume. Never write for Google, and always write for your audience.

  • Dawg Thecat

    Good advice for businesses. As a blogger I’ve been hearing more about that relationship between pages, google rankings, and income. Why do you suppose it is that so few businesses have gotten on board with blogging as an added value for them? What might be holding them back?

    • Hi Dawg. Well I think it is because they simply don’t know how and don’t know the value of it. And when they do it, they might be pushing out low quality garbage which doesn’t impress Google or potential customers and then simply give up. I have seen this happen multiple times.

      Another reason may be that there are thousands of people telling these business owners to do thousands of different things. Blogging is just another one of those online tasks that get left by the wayside because they don’t know what to focus on first.

  • Reza

    As a novice internet marketer/blogger it’s crucial to understand how google works, it makes all the difference between between successful online. I’ve found the advice on this article extremely helpful and i will implement the strategies listed above to my current online projects. I really appreciate it, thank you.

    • Thanks Reza I am glad I could help. Understanding how Google thinks and the concept behind the search engine might be a better way of looking at it. It definitely is simpler for me to digest. Google connects people to content. The higher quality the content and the more of it you have, the more Google will reward you. I spent years overcomplicating things, and nothing has actually worked as well as this stupidly simple concept :-).

  • Cacster

    Wow, I was thinking about starting a blog. I never knew that google could be used this way. Great Article.

    • Glad I could shed some light on a few things. When you do start your blog come back and keep me posted on your progress.

  • PrettyKitty13

    I was wondering why my business plummeted with sales lately. Thank you so much for sharing this, I’ll be using this as a reference.

    • Hi PrettyKitty! Aggressively blogging may be the answer to getting you out of your mess. It certainly was for me. Try blogging everyday and then check to see your results after just one month. You’ll be amazed!

  • Roscoe Smith

    That information was very helpful because I am looking to add more traffic to my website as a potential small business owner. I will certainly refer this to my friend who has a larger website than I.

    • Awesome Roscoe! Keep me posted on how you are doing.

  • Jessica Hanson

    Interesting to see an exact number to blog. I may try to follow your advice about 17 posts and track my blogs’ progress.

    • Hi Jessica. Thanks for commenting. Well we just found that 17 is the minimum you need in order to really make an impact. Every industry is different though. The more competitive, the more content you need. Don’t slack on quality though.

  • Velma Lindsey

    Hi, so are you saying it’s okay to post everyday on your blog, or would that make your blog less visited?

    • Hi Velma. Yes it is more than okay to post everyday. If you can keep that up, after a few months you will be receiving a ton of traffic. Just remember to maintain the quality. Google (and people) don’t just want to see 300 word low quality blog posts.

  • Denise Painter

    I run an organization that will soon be applying for 501c3 status. We are completely funded by donations and we are always looking for more money. Do you think this strategy would enable us to raise more funds?

    • Hi Denise! Yes absolutely. Charities and non-profits really benefit from this. I would recommend maybe marketing your articles through or Facebook. Charitable articles spread like wildfire when you use those platforms.

  • Jess

    I’ve been thinking about creating a science blog/resource, this is good information to have. So frustrating what an impact other companies can have on the success of various enterprises!

    • Yes unfortunately there are always barriers to entry. The internet used to be a wide open expanse where anyone can prosper. Now it is an art and a science just like any other medium. The biggest difficulty with a science blog/resource is monetizing it. You may have to look into a simple adsense + strategy.

  • Dawn Fahr

    This does make a lot of sense. The more quality content you have, the more people you draw in. Those people will share their finds with other people.

  • Crafty Frugal Mom

    This sounds like a great strategy for those that are trying to run a business that goes big on the internet. It doesn’t sound like it’s a good fit for someone who’s just doing it as a hobby though, even if their aim is to make a little extra cash. Those types of people generally don’t have money to hire writers. Guest blogging is a wonderful way to get some extra attention to your website though. I have done a few guest posts, and I am seeking guest posters. I’ve had a few people interested so we’ll see where that goes.

    • I would agree. This strategy is a little intense if you are not a business owner. Ensuring you have a positive ROI is the only way to survive on the internet.

  • Tara Salisbury

    I love how you describe the funnel and water. You have overcame a struggle just by using your head and thinking of ways to change your blog to make it stand out more. Good luck to you in the future!

    • Thanks Tara! Well keep coming back to the blog, because we have a lot more to reveal.

  • Emily Ratzlaff

    Great strategy! I will have to sincerely take this advice to get more attention to my blog! The funnels and water are an amazing way of describing everything, it really stands out! 🙂 Thank you for the great advice!

    • Glad you liked it Emily. Let me know how you get on with implementing it.

  • Suzy Quinten

    This is an excellent idea. So you’re company can handle providing the blog work and management?

    • Yes we certainly can. We’ve done it dozens of times so we’ve become incredibly efficient at it. Give us a call or send us an email and we can discuss what you need.

  • Michael Killingsworth

    Amazing strategy! I have been trying to get my website to have better standing on the search results. I wish I could have the success you have!! Best of luck for the future!

    • Hi Michael. You can have the success we have by just copying what we’re doing ;-).

  • Alysha Brown

    I’m always trying to find ways to increase traffic. Its hard to set yourself out from the rest even when your know your blog give readers important information. Delegating the hard work to someone else so i don’t have to lift a finger is the best thing i have heard in a while.

    • Yep, being able to scale what you do is the name of the game!!!

  • Amanda

    I’ve been meaning to start up my own site, but had no idea how to get it off the ground. This was really insightful. What sorts of articles would you suggest posting?

    • Hi Amanda… It really depends on your industry, but we have 250 pre-written headlines we use and we simply spin them to get 1,000s of different topics. If you want some great examples of headlines to use go to or and rewrite them to fit your blog.

  • John Dillon

    I currently run a blog about my life as a stay at home dad, Is there a way I can make money from this?

    • Hi John… yes there is. I would recommend putting Google Ad Sense on your blog and then driving tons of traffic via a content distribution network such as That should let you break even on your paid traffic, but by blogging everyday you can get tons of free traffic from Google which will be pure profit. with tons of traffic you’ll also be able to join other ad networks who will pay you $1,000+ per month.

  • Zach Galuski

    Can I make money off of this if I’m a college student that does odd jobs for a bit of cash?

  • Gmow

    This seems like a great way to boost my online presence. I’m also a college student, I think this would be awesome!!

  • MGray

    Great tips, I’ll start working on more pages right away. This is a great way for small websites to get more traffic. Thank you.