In a word, yes. End of article.
Just kidding.
I know you’re busy, so I’ll cut to the chase. In this brief post I’ll reveal exactly:
- Which reviews give you the biggest bang for your buck? It isn’t Avvo.com or one of those attorney specific review systems unfortunately. It is something else.
- What’s the best way to generate reviews as a lawyer? It’s simpler than you might think and can quickly skyrocket the number of five-star reviews you get.
- Is it even worth it? Unless you’re going to use them correctly, you’re wasting your time. The lawyers who get it right will attract higher paying clients more of the time.
Basically, if you use reviews correctly,they can help you earn more while working less. Sounds like hyperbole, I know.
Let’s dig in and see if I can prove this exorbitant claim I just made.
Lawyers need reviews, but you keep going for the wrong platforms
Listen, I am not saying that Avvo is a bad company. Not at all.
However, on average, people don’t really trust the reviews from attorneys there.
According to Site Jabber, “Avvo has a consumer rating of 1.33 stars from 347 reviews indicating that most customers are generally dissatisfied with their purchases. Consumers complaining about Avvo most frequently mention law firm, several times and legal advice problems. Avvo ranks 37th among Legal Documents sites.”
There is a general sense that Avvo is rigged in the favor of attorneys. I don’t know whether or not that is true, but I know that a portion of your future prospects believe it.
Here’s an example.
Compare that to other reviews. 88% of people trust a Google review as much as a personal recommendation.
Not only that. According to a study by Moz.com, online reviews account for 15% of your rankings within search. That is up from 8.4% in 2015, almost doubling its importance in 5 years.
Google loves their own reviews. Not only are they more trusted, but they help you rank higher in their search engine.
Have a look at one of our clients.
He is ranking right at the top for the keyword “personal injury attorney” and his reviews are slaying the competition.
Look, is it possible to get business from Avvo? Yes.
Do they do a good job and offer a good service for lawyers? Mostly, yes.
A lot of our clients use Avvo. It is sometimes part of our overall marketing strategy for attorneys.
However, they simply cannot beat Google. The search engine dominates online traffic. Nobody else comes close.
By pouring all your focus on Google reviews for your law firm,you’llget a better result than other platforms.
How To Quickly & Effortlessly Generate Reviews For Your Law Firm (copy this “yes/no” page)
You want to have dozens upon dozens of five-star reviews so that prospects fall over themselves to retain you.
Here’s how to do it quickly.
We call it the yes/no page.
After you’re finished with a client, you send them to this one specific type of page.
Basically, it works by getting a micro-commitment out of the client.
Did you have a good experience, yes or no?
If the client had a good experience, they would click the little thumbs up.
It is a small commitment, and it is easy to do, however you have successfully convinced someone to commit to a decision.
The next step is to build on the small commitment they made by presenting them an opportunity to write a review on your chosen platform.
It looks like this.
It is a popup asking them for a review on Google, and any other platform you want.
You have now successfully asked them to back up their initial commitment with a review.You have taken control of the feedback system.
Once they click on the Google logo, they get taken to the following page.
They leave their review, and this adds to your reputation. There’s no guesswork and no complicated procedures. Our research has shown that attorneys can quickly go from having 5-10 reviews to 50+.
Like Reppucci & Roeder, who now have 76 Google reviews.
How to make your law firm reviews worth it
88%of your potential prospects trust an online review as much as a personal recommendation.
Every single review can work for you. Kind of like a tiny sales person working day and night, 24/7.
And if you use your reviews correctly, they can make your life a lot easier.
At the start of this article, I told you that your reviews can increase your income while working less hours.
It is a massive claim. However, it is true.
When someone reads a review about you, they are hearing from someone like them. It quickly convinces them that you are the authority and that they should listen to what you have to say.
It is kind of like a doctor prescribing medicine. Usually, people listen to the doctor, because they are seen as the authority.
Have you been in a doctor’s office lately? Those guys waste no time at all. They tell you what you need and sell you the solution.
I don’t think any other professional sells such expensive products in such a short amount of time.
Why?
Because they are the authority. If you don’t listen to them, your health may be impacted.
The same happens when a prospect reads dozens of positive reviews about you and your law firm before they speak to you.
You become the authority and they feel like they have to listen to you.
This has the wonderful side-effect of speeding up compliance. Convincing the prospect of something doesn’t take quite as long.
This shortens the sales cycle and frees up time.
You’ll also find that a larger percentage of prospects convert into clients.
Hence, you save time while making more money. However, this is all predicated on your using your reviews correctly.
Most attorneys get this part horribly wrong.
3 Quick Ways To Use Your Reviews To Close More Clients With Less Effort
#1. Review booklet
To spend less time with clients and prospects you can add a review booklet in your waiting room. Have your staff hand people this booklet while they wait.
By the time you see them they will be more prepared to listen, and likely not waste as much of your time.
Here’s an easy way to do this:
- Collate all the reviews in a word document or something similar.
- Give the document to a designer.
- Get the designs to a fulfillment company.
- Print off ten or so booklets.
- Hand them out to people who enter your office.
You can even mail them to prospects in a shock-n-awe package. This is a strategy we’ve used several times for big cases.
#2. Client spotlight emails
Some attorneys waste a lot of time with monthly or weekly newsletters. Nobody reads those emails.
It’ll be much better to do a weekly client spotlight email.
Simply screenshot a positive review and write something nice about the client. Put the review and the content on your social media channels and write an email to your list.
This can also be ashort blog post.
Make sure you get the client’s permission before doing this.
Usually, the client is more than happy for you to share the review, because they wrote it publicly.
Send them a short message. For example, “Hey Mr. John Doe, thank you so much for your review you left me on Google. Do you mind if I share your review and your experience on our website?”
If they don’t respond, then black out their name when you share the review.
#3. Embed the reviews on your website
Again, most attorneys do some version of this, but they do it wrong.
Do not simply copy and paste the reviews onto your website as ‘quotes’. These are not trusted by your visitors.
Instead, embed the reviews directly from Google. You can easily do this easily by using our Reputation Builder.
Here’s a quick look at what that looks like.
Want Us To Do This For You?
If you want to use this quick and easy method to swiftly increase your authority so that you can close more clients while saving time, then get in touch.
You wouldn’t even need to think about all the things I revealed in this article. It’ll be taken care of by my team.
All you have to do is schedule anappointment online and we’ll get the ball rolling.
Or give us a call on 480-525-7361.
There’s no charge and no obligation to retain us.
Still not sure? Well, perhaps all these reviews will change your mind:
I wish you all the best.
Call us on 480-525-7361 or schedule an appoint online here.
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